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June 10-12 | New Orleans

IDDBA's 23rd Annual Cake Decorating Challenge Entry Guidelines

The three participants will travel to New Orleans, Friday, June 8, and return home Wednesday, June 13.  This is an all-expense paid trip for the three chosen decorators. During the three-day event, participants will fill an 8’ bakery case with cakes, make a tiered wedding cake, and create a custom-design New Orleans 300th Anniversary “wow” cake and store level sheet cake. Check out what last year's participants created at 2017 Cake Decorating Challenge.

Enter today for a great experience offering professional growth and a fun opportunity to meet others within your industry.  Hy-Vee decorator Kassie Mather encourages others to enter.  She says, “Getting to compete alongside other great decorators, both in the competition and the Show and Sell area, was amazing!  Such a fun opportunity to share new ideas and take others’ techniques and ideas home with you!”.   

The Cake Decorating Challenge is open to supermarket decorators. Three decorators will be chosen based on quality of portfolio submitted.  The selection committee looks at creativity, use of color, consistent edging and lettering, variety of technique, use of multiple mediums, and neatness.

A portfolio should consist of cakes personally decorated within the last five years. As a guide, please include a minimum of:
  • a. Bakery Case Cakes: 10 different cakes, 3 – 5 images of each cake
  • b. Tiered Wedding Cakes: show 5 of your best cakes, 3 – 5 images of each cake
  • c. Custom-design Cakes: 10 different cakes, 3 – 5 images of each cake

Submit either a physical portfolio (book, USB, or CD) via mail or a digital portfolio electronically. Deadline for the digital portfolio and entry form to be received by the IDDBA is midnight PST Friday, February 2, 2018. Phyiscally mailed portfolio and entry forms must be postmarked February 2, 2018. Selected contestants will be informed around March 15, 2018.

The experience provided lots of career and skill growth and lots of fun all at the same time.”
Katie Knowles, Marketplace Food & Drug
2017 Cake Decorating Challenge winner

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