expo show floor exhibitors attendees

May 31 – June 2 | Indianapolis

What's in Store Live Sponsorship

Roughly 20,000 square feet, What’s in Store Live, formerly Show and Sell, is the intersection of inspiration and solutions. Our team of industry chefs and merchandisers work to elevate the dairy, deli, and bakery industries by showcasing innovative merchandising and product ideas. Featuring educational opportunities on the workshop stage and home of our annual Cake Decorating Challenge, What’s in Store Live offers many ways to get involved.

sponsorship application Dates for Sponsors to Note
2019 What’s in Store Live

Why should your brands be in What’s in Store Live?

  • Additional exposure on the show floor
  • Connect with prospective buyers
  • Influence new industry trends

How do your products contribute to industry growth?

  • Illustrate research-supported concepts
  • Inspire trend-forward food, packaging, and merchandising for retail
  • Demonstrate innovative solutions

Here’s what companies say about sponsoring...


Sponsorship Levels

  Co-Sponsor Platinum Plus Platinum Gold Silver Bronze Contributor
Sponsorship Fees $20,000 $15,000 $10,000 $7,500 $5,000 $2,500 $1,000
Number of products* 35 23 15 11 7 3 1
Corporate ad in show directory Full Page Full Page Full Page Full Page 1/2 Page 1/4 Page NA
*Each UPC = 1 product

All Sponsorship Levels Include:

  • Highlighted company listing in show directory
  • Logo featured in What’s in Store Live signs
  • Sponsor recognition for booth
  • Badge identification as What’s in Store Live sponsor for booth staff
  • Increased trade press attention
  • Hands-on retailer merchandising of your products


Sponsorship confirmed by Feb. 7, 2020 and items confirmed by March 1, 2020. We are still able to work with you beyond those dates.

Our deadlines are so early because we have a cross-functional team of industry merchandisers that get together annually to plan; the more information we can give them ahead of time, the more we are able to ensure that your products will be merchandised in the best way.

Working on something new? Awesome! We would love to help you launch: If you don’t have a sell sheet or an UPC, no problem. Tell us as much as you can so that we can still communicate early and often. Contact Angela at WISL@iddba.org with questions.