Industry Research

The High Stakes of Food Safety in Dairy, Deli, Bakery & Prepared Foods

Find out what shoppers see and think—and precisely how their many perceptions shape trip frequency and basket size. You'll learn how food safety practices impact a store's performance and its credibility with shoppers as a primary resource of health and wellness foods and beverages.

Discoveries include:

  • One-third of American adults (33.8%) have ended a supermarket visit due to store messiness.
  • Six out of seven (85.2%) of consumers need to feel confident of food safety in dairy, deli, and bakery departments before buying there, while 83.3% will shop in a supermarket only if it looks clean to them.
  • Supermarkets are the most trusted retail format for food safety, commanding the top position from 60% of survey respondents.
  • Over 52% of respondents said they would shop a supermarket more if it commits to food safety best practices.
  • Nearly four in 10 consumers (38.7%) said they would spend more time in dairy, deli, and bakery departments that implement superior food safety practices. 

IDDBA/Supermarket Guru - 2015

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Phil Lempert presents at Dairy-Deli-Bake Seminar & Expo

Phil Lempert, President, Supermarket Guru, presents key findings from IDDBA/Supermarket Guru's recently released food safety research, The High Stakes of Food Safety in Dairy, Deli, Bakery & Prepared Foods. Come explore with Phil rich details of what perishable shoppers like and don't like in workers' physical appearance and hygiene habits; cleaning methods; state of the physical setting; and food preparation and serving practices—all powerful shopper loyalty considerations for fresh perishables. This 23-minute video highlights that supermarkets are the most trusted retail format for food safety and service perishable department managers are the most trusted employee in the store—extremely important considerations as stores look for ways to earn more total trips from shoppers.