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IRI Integrated Fresh

A great complement to the dashboards your company already has access to, IDDBA is proud to partner with IRI on this data hierarchy.
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As an IDDBA member, you have access to sales data by department, refreshed every 30 days.

Integrated Fresh is the first data portal featuring fact-based definitions of grocery departments including dairy, deli, bakery, meat, seafood, and produce.  It is based on extensive research of which products and attributes the majority of retailers and suppliers consider to be among items found in these departments.

For data assistance, or to request a business development presentation where our education team will present a State of the Industry report tailored to your business, please email

IDDBA members can access the data portal by clicking the button below and logging in.

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