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Professional Resources

Bringing Engaging Experiences to the Cheese Island

Bringing Engaging Experiences to the Cheese Island

Specialty cheese continues to grow in importance as a driver of consumer traffic to our fresh departments. According to the Dairy Farmers of Wisconsin, household penetration of specialty cheese remains high: 96.8% of households buy cheese, with 85.7% of them also buying specialty cheese. To successfully connect with shoppers on the variety of cheese options available at your stores, it’s vital to implement a “Cheese Party” approach, which creates an interactive experience by focusing on merchandising, sampling, and educational events.    
 

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