grocery brown bags

Professional Resources

Discover How to Get the Most Out of Your 2022 Marketing Budget

Discover How to Get the Most Out of Your 2022 Marketing Budget

In today’s complex media ecosystem, it is imperative to target and activate the right audiences to get the most out of your marketing budget. With the continued increase in digital ad spending and ever-evolving consumer shopping and buying patterns, reaching customers in a personalized matter is key.

Marketers are finding that tailoring campaigns to be relevant to their consumers creates an optimal return on their advertising investment.

Learn how you can tap into the industry’s largest verified purchase dataset and get access to highly scalable and relevant insights that will help you drive growth in 2022!

Join IRI for an engaging presentation that will focus on:

• How purchase-based behavior targeting increases brand’s consumer connectivity and provides the most effective way to drive return.

• Techniques for identifying and understanding your most relevant buyers and how to personalize your marketing messages.

• Digging deep into your consumer advertising action plan to attribute and pinpoint the right communications to the right consumer group.

Presenting from IRI Media will be Isabela Fit, SMB Account Manager; and Steve Tobias, EVP Media.

Only available for download to IDDBA Members.
Login
Not a member?
Sign up