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Professional Resources

Meal Kits: Retail Responds

Daymon Meal Kits Retail Responds

“What should we do about meal kits?” It’s the question on every retailer’s mind as the competitive pressure of both online and off-the-shelf kits continues to grow. Meeting your consumers' needs in the meal solutions space and executing at retail is not a one-size-fits all proposition. It involves an understanding of consumer shopping habits, as well how a meal kit program fits in the retail space.
In this webinar, you’ll learn:

  • Insight into the mind of the meal kit consumer, how they shop, and what drives their purchases.
  • Four common retail solutions in the meal kit space.
  • Thought starters on what to consider while planning a meal kit program that works for both your category and your customer.

Only available for download to IDDBA Members.
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