“What should we do about meal kits?” It’s the question on every retailer’s mind as the competitive pressure of both online and off-the-shelf kits continues to grow. Meeting your consumers' needs in the meal solutions space and executing at retail is not a one-size-fits all proposition. It involves an understanding of consumer shopping habits, as well how a meal kit program fits in the retail space.
In this webinar, you’ll learn:
- Insight into the mind of the meal kit consumer, how they shop, and what drives their purchases.
- Four common retail solutions in the meal kit space.
- Thought starters on what to consider while planning a meal kit program that works for both your category and your customer.
Only available for download to IDDBA Members.
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