Professional Resources

The U.S. multicultural consumer market is one of the most significant sales growth opportunities of the 21st Century. Not only do they have larger families--which translates into larger basket rings--they are also much younger, resulting in longer lifetime value as consumers (at least 15 years longer vs. the non-Hispanic white shopper). However, attracting sales from Hispanics, Asian Americans, Arabic, African, and African-American consumers is still unfamiliar territory for many food retailers.