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Professional Resources

The Art of Lighting: Increase Your Store Profits

The Art of Lighting: Increase Your Store Profits

How effective is your store’s merchandising efforts? Are you maximizing the potential of lighting in drawing shoppers to your cases, displays, and departments?

Learn how to put the spotlight on products in your store! In this informative session presented by Hillphoenix, you’ll learn:
  • Differences in design objectives
  • Setting your light up for success
  • Using color temperatures to add interest in a department
  • Targeted light levels for specific areas
  • How to us less light while giving the appearance of more light
  • Extending product shelf life with the correct light
  • How to design your store for success

Only available for download to IDDBA Members.
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