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The Impact of COVID-19 on ISB Cakes

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The effects of the COVID-19 pandemic have impacted all of the fresh perimeter departments, including bakery. The cake category in particular has experienced has been negatively affected, both in terms of department logistics and changes in bakery and consumer shopping patterns. Join DecoPac as it explores how in-store bakeries can adjust to these changes through both new and proven techniques to engage customers.

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