Industry Research

Digital Intermediaries & Their Impact on the Retail Value Chain

Digital Intermediaries & Their Impact on the Retail Value Chain

Engaging and activating consumers in the future will be increasingly complex as marketing mediums continue to fragment. To be successful in today's digital retail landscape, supermarkets must harness the power of digital intermediaries--such as Uber, Facebook, and others--to engage consumers, boost their online awareness and reach, and turn online communication channels into sales and store visits. Learn about the top global intermediary classes, how they can impact your demand generation strategy, and how to best utilize these services to attract and retain shoppers.

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IDDBA Webinar: Digital Intermediaries and Their Impact on the Retail Value Chain

Recorded Sept. 7, 2016. Presented by IDDBA and RetailNet Group.