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Engaging the Evolving Shopper: Serving the New American Appetite

Engaging the Evolving Shopper: Serving the New American Appetite

IDDBA's 2014 study showcases the evolving U.S. shopper of fresh perimeter categories – dairy, deli, bakery, prepared foods, specialty cheese and specialty meats – through the lens of Millennials, modern eating, Health + Wellness and digital engagement.
 

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Tapping the Momentum of Millennials in Fresh Perimeter Categories

The International Dairy-Deli-Bakery Association™ (IDDBA) hosted a webinar with The Hartman Group focusing on key findings around Millennial behavior in fresh perimeter categories. The data and insights come from IDDBA's recent report, Engaging the Evolving Shopper: Serving the New American Appetite.