Industry Research

Filling the Gap in Deli and Bakery: White Space Opportunities to Yield Growth and Impact

Filling the Gap in Deli and Bakery


IDDBA's research shows how retailers can "fill the gaps" and drive customer visits, increase sales, and boost shopper satisfaction. These gaps are sometimes called "white space opportunities" – areas where new ideas and trends from other channels or leading retailers can be applied to yield the desired growth impact to the in-store deli and bakery.

The study covers experiential marketing, thematic displays, freshness, premium and gourmet items, menu boards, nutritional information, signage, private label, regional/national brands, and premium store brands. Other topics include trending deli and bakery products, healthy options, ethnic flavors, handheld foods, and dietary concerns.

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