Industry Research

Total Store Connectivity: Entertaining Across the Store

Total Store Connectivity: Entertaining Across the Store

People entertain for many reasons, whether it’s a holiday gathering, Super Bowl party, or small dinner party with a few friends. When selecting the menu, fresh products from dairy, deli, bakery and prepared foods often end up in the basket. But what else is purchased depends on the type of entertaining occasion. Discover what products are most connected to the ones found in your fresh departments and how identifying these connections can generate larger baskets and boost sales, through new and innovative merchandising and marketing concepts.

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IDDBA Webinar: Entertaining Across Store With Nielsen Fresh

Entertaining is a key shopping driver in our stores, especially our fresh departments. People entertain for many reasons, whether it's a holiday gathering, Super Bowl party, or small dinner party with a few friends. When selecting the menu, fresh products from dairy, deli, bakery and prepared foods often end up in the basket. But what else is purchased depends on the type of entertaining occasion. This webinar will examine findings of our latest research report of the same name to illustrate the correlation between products purchased for entertaining purposes.

Recorded Sept. 2016. Presented by IDDBA and RetailNet Group.