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Total Store Connectivity: Revealing New Pathways to Win with Bakery Breads

Total Store Connectivity: Revealing New Pathways to Win with Bakery Bread

While in-store bakery sales continue to grow, sales of bakery bread have remained flat and in some cases have declined. What can stores do to buck this trend and grow fresh-baked bread sales? Total Store Connectivity: Revealing New Pathways to Win with Bakery Breads details the natural sales connections bakery bread has with products across the store--in essence, how often product categories were purchased by shoppers on the same trip--and the impact of sales trends of one category to another. The report provides ideas on how to capitalize on shopper behavior to boost their bakery bread offerings, provide shoppers with appealing meal and entertaining ideas, and grow sales in the form of Total Store Connectivity.

After reading this report, let us know what you think by sending a message to research@iddba.org.

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IDDBA Webinar: Total Store Connectivity: Revealing New Pathways to Win with Bakery Breads

Recorded Oct. 2016. Presented by IDDBA.