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Total Store Connectivity – Revealing New Pathways to Win with Specialty Cheese Sales

Total Store Connectivity – Revealing New Pathways to Win with Specialty Cheese Sales

Find out how cheese sales demonstrate value and inspire innovation to the rest of the store. Learn how to maximize partnerships with bakery bread, beef steak and others categories ripe for profitable collaboration with specialty cheese. Also, discover new ways to connect with consumer needs based on specified mission trips, like quick trips and stock-up trips.

Insights include:

  • Specialty cheese has become a key player within the deli space, representing roughly 12% of total deli sales and ranking as one of the top 10 fastest growing categories within deli.
  • Consumers who purchase specialty cheese have nearly double the basket size of the average shopper.
  • Specialty cheese strongly connects to 83 store categories, which represent around 25% of total store sales and spans across 50% of store departments.

Developed in conjunction with Nielsen Perishables Group, the information was presented during a live webinar on May 20, 2015.

Both the research and the recorded webinar are accessible to IDDBA members.

Nielsen Perishables Group - 2015

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IDDBA Webinar: Total Store Connectivity: Specialty Cheese

Let Nielsen Perishables Group show you how cheese sales demonstrate value and inspire innovation to the rest of the store. You'll learn new promotion/merchandising partnerships, as well as sources of growth. Also, discover new ways to connect with consumer needs based on specified mission trips, like quick trips and stock-up trips

Recorded: Wednesday, May 20, 2015
Presenting: Kristin Howard, associate client director, Nielsen Perishables Group