G.R.E.A.T. Customer Engagement: Course 1

G.R.E.A.T. Customer Engagement: Course 1

G.R.E.A.T. Customer Engagement
Course 1: Personalized Service & First Impressions

This section explains what personalized service is and how it influences customer
loyalty. You’ll learn how to offer superior service to give your business a competitive
edge. And, these new skills will give you a sense of accomplishment that
motivates you to give your personal best every day on the job. You will learn:

  • What personalized service is
  • Why personalized service is an asset to your business
  • Customers’ most important reasons for buying service department products
  • What suggestive selling is and how to use it when off ering meal solutions
  • How to improve customer engagement using the G.R.E.A.T. approach
  • The C.A.L.M. way to handle customer problems tactfully
You’ll also learn the value of a good first impression and what impresses customers in service departments:
Department cleanliness
  • Availability of fresh, high-quality products
  • Winning employee ways
  • Appealing products and displays


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