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Bakery Spotlight

Bakery Spotlight

The ability to know size and trends of the total baked goods universe--both in-aisle and on the perimeter--and not just as fixed and random weight, but as consumers buy them, is vital. Join Jonna Parker from IRI as she shares how 2020 has been a year unlike any other, and how the massive changes impacted the entire baked goods universe: sales growth, but a mixed bag for each category. This deep-dive into the sales performance during all stages of the pandemic will highlight what we can learn as we plan for the uncertain road ahead.
 

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Bakery Spotlight
Recorded: Tuesday, November 17, 2020
Presented by: Jonna Parker, Principal, IRI Fresh Center of Excellence