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Bakery Spotlight

Bakery Spotlight

Shoppers have been on a roller coaster of rapidly changing food needs since early 2020. These varying day-to-day and special occasion disruptions have arguably affected no department in the store more directly than baked goods, in both the aisle and the perimeter areas. Join Jonna Parker of IRI as she shares where growth within baked goods is coming from – across both perimeter and in-aisle categories – and the critical roles that baked goods can play in solving consumer needs as we enter this new normal.

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Bakery Spotlight
Recorded: Tuesday, September 21, 2021
Presented by: Jonna Parker, Principal, IRI Fresh Center of Excellence