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Charcuterie Basics: Engaging Shoppers with Ideas for Entertaining

charcuterie basics engaging shopper

Consumers no longer just shop the deli department as part of their weekly stock-up trip for lunch solutions. Entertaining at home or the office with family, friends, and co-workers provides an ideal outlet to incorporate interesting and creative food offerings for theses occasions. And in-store delis can be the go-to destination for individuals looking for entertaining ideas. This includes charcuterie, which has grown in popularity among retailers and consumers alike.  These delicious and visually-appealing spreads can add a new layer to an in-store deli’s draw and enable stores to position themselves as not just a source for fresh food for entertaining, but also as a source of ideas, concepts, and trends.

In this engaging and informative webinar, attendees will learn:
  • The origins of charcuterie.
  • How to build a charcuterie board.
  • Striking the right balance of meats, cheeses, textures, and flavors.
  • How to use charcuterie as a growth engine for your total market.

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Charcuterie Basics: Engaging Shoppers with Ideas for Entertaining
Recorded: Wednesday, January 30, 2019
Presented by Evan Inada, Customer Marketing Manager, Hormel Foods Deli Solutions