COVID-19 Resources
classroom chairs


Consumer Perception and Retailer Application of Fats and Oils

cooking oil glass bottles

Cooking fats and oils play an important role in the preparation of fresh items in in-store bakeries, delis, and foodservice departments. However, consumer perception of frying oils is not always positive, as many shoppers associate them with unhealthy eating practices. Education and tailored marketing that dispel the inaccuracies of fats and oils can help retailers better position their prepared offerings and engage shoppers in their fresh departments.

Only available for download to IDDBA Members.
Not a member?
Sign up
This Video is available to IDDBA Members. Want to become a member?
Consumer Perception and Retailer Application of Fats and Oils
Recorded: Wednesday, November 29, 2017
In this hour-long webinar presented by Omega-9 Oils, retailers will learn about:
  • Consumer perceptions of fats and oils from a just-released research report from Gallup.
  • How high-performance oils enable bakery and deli products to meet shopper expectations.
  • How the right types of oil can assist with the removal of partially hydrogenated oils.
  • The pending compliance date of the FDA menu calorie labeling provisions.
  • The need for better-for-you, clean and clear ingredients.
  • How optimized in-store frying practices manage food costs and operational ease.