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An Introduction to the New Integrated Fresh Industry Database

An Introduction to the New Integrated Fresh Industry Database

On Dec. 10, IDDBA and IRI announced the launch of Integrated Fresh, a new solution that tracks sales of random-weight as well as traditional UPC items that can be shared across the industry with retailers and manufacturers to give a more holistic view of the store. It’s the first fact-based data definition of departments, such as dairy, deli, bakery, meat, seafood and produce, and is based on extensive research on which products and attributes the majority of retailers and suppliers consider to be among items found in these departments. Previous definitions varied because they were based on opinion, not a majority-rules, data-driven approach.

Join Jonna Parker and Jim Carlson of IRI as they detail how the new database system works, insights and observations the database is already revealing, and how it can benefit you and your company.

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An Introduction to the New Integrated Fresh Industry Database
Recorded: Thursday, January 7, 2021
Presented by Jonna Parker and Jim Carlson of IRI.