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Label Merchandising Trends in the Store Perimeter

Label Merchandising Trends in the Store Perimeter

Today’s consumers are more focused on product labeling than they’ve ever been. The product package and label is the longest lasting platform to connect with shoppers throughout their purchasing decisions and the product’s life. 

Yerecic Label discusses label merchandising around the grocery store perimeter, with a distinct focus on deli, dairy, and bakery department trends. Using IDDBA’s “What’s in Store 2019” as a resource, they highlight key trends, then show in-store examples from retailers nationwide to visualize these concepts. Recognizing that omni-channel marketing is of the utmost importance to connect widely with shoppers, they also showcase other in-store opportunities such as signage, displays, and digital connections

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Label Merchandising Trends in the Store Perimeter
Recorded: Wednesday, April 17, 2019
Presented by Yerecic Label — Elizabeth Yerecic, key account manager; and Kristin Yerecic Scott, marketing director