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Milking Foot Traffic: Strategies for Success in Today’s Complex Dairy Department

dairy trends milking foot traffic

Dairy continues to be an important driver of store visits and sales in food retail. From traditional dairy products like milk and butter, to new and innovative takes on yogurt and beverages, dairy resonates with a wide spectrum of consumers seeking health and wellness benefits, indulgence, and emerging tastes and favor combinations. Having an understanding of  dairy consumer preferences and lifestyles can help better position your dairy department to generate greater foot traffic, sales, and overall customer satisfaction.

  • Where growth is coming from and why it’s harder to come by.
  • How factors such as holistic health, convenience, innovation, and assortment are impacting the industry.
  • How stores can capitalize on these trends to generate more foot traffic and grow sales.

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Milking Foot Traffic: Strategies for Success in Today’s Complex Dairy Department
Recorded: Wednesday, November 7, 2018
Presented by Jonna Parker, Principal of IRI’s Fresh Center of Excellence; Melissa Rodriguez, dairy consultant for IRI’s Client Insights