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The Impact of Health and Wellness Trends on Dairy Products

The Impact of Health and Wellness Trends on Dairy Products

Consumers continue to seek products and experiences that promote a healthy lifestyle. Increasingly, food is playing an important part of a holistic approach to health as consumers focus on what they put in their bodies. Products with claims that mirror these desired lifestyles, (e.g. protein, non GMO, Organic, no added sugar, etc.) are showing up in multiple areas of the store, and one area in particular: Dairy.
 

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The Impact of Health and Wellness Trends on Dairy Products
Recorded: Wednesday, November 6, 2019
Presented by John Crawford, Vice President and Melissa Rodriguez, Principal both are dairy consultant from IRI’s Client Insights