Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. Jonna joined IRI in 2016 and leads IRI’s Fresh Foods practice which unlocks the big data power of IRI for perishables suppliers and retailers. She spearheaded developing IRI’s Integrated Fresh solution for sales and shopper tracking across total food and beverage, in partnership with IDDBA and other industry leaders. Jonna has talked fresh foods to outlets such as NPR and CNN and many others. She co-authors the monthly IDDBA and fresh industry articles with 210 Analytics’ Anne-Marie Roerink and was one of Progressive Grocer’s 2020 Top Women in Grocery.