Jeff Gholson joined Rise Baking in 2021 as Senior Vice President of Procurement after serving in a similar role at Brill Incorporated since 2013. In his current position, Jeff oversees Rise's North American Strategic Sourcing team and is focused on exceeding expectations in delivering delicious traditions through raw materials, packaging and indirect purchasing. Jeff has over 35 years of procurement and commodity risk management experience working with major brands including Keystone Foods, Coca-Cola, GoldKist and FC Stone. He served on the Board of the Sweetener Users Association and is the past President of the Southeastern Grain and Feed Association.