Webinars

Revenue Growth Management (RGM) is a strategic analytics discipline focused on continuously maximizing an organization’s revenue. An effective RGM program analyzes shopping and consumption patterns and trends and helps determine the right pack assortment, pricing and promotions to consumers in order to maximize revenue growth. In a hypercompetitive market, the principles of revenue growth management have never been more important. Many CPG and fast-moving consumer goods (FMCG) players are turning to revenue growth management to boost their top and bottom lines. They are building dedicated functional teams and adding resources specifically to build the capabilities that are vital for maximizing net revenue. This presentation will highlight the strategic imperatives required to creating an “End to End Revenue Growth Management Culture”. There will be insights on other industries and how they maximize revenue growth management, understanding different revenue growth management strategies, and the impact of execution on revenue growth management.