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Webinars

Coming Protein Demand Surge

Coming Protein Demand Surge

Consumers are increasingly seeking high-protein diets for health and fitness benefits. One of the primary reasons for this is the GLP-1 or Ozempic Effect. CPG manufacturers are focused on creating protein-enriched innovations. Dairy, Deli, and Bakery are in a favorable position to potentially benefit from this trend, and being an early adopter will determine who will succeed and who will not.

There is a significant opportunity for collaboration between manufacturers and retailers to meet consumer demand and capitalize on this trend. This presentation will cover the facts behind the protein surge and how Dairy, Deli, and Bakery can drive impulse sales and generate additional profit by capitalizing on consumer and business opportunities.

Recording and Slide Deck only available for download for IDDBA members.
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