webinars well balanced cover

Webinars

Demystifying Branding for non-marketers and why it matters.

Demystifying Branding for non-marketers and why it matters.

Shaping long-term success in your food business takes time and effort. Consumers have more choices than ever before. How can your brand stand out in this crowded marketplace? To be successful, you must take a whole company approach to brand management. Briefly, this means everyone in your company plays a part (or not) in the consumer experience. In this practical webinar, Sally will share why it’s vital that the senior team, whether in operations, distribution, sales or marketing has a realistic grasp of branding and what generates better brand management. If you feel like you’re always running to stand still or that vital customer-centric information is siloed rather than shared, you’re in the right place to learn more.

Recording and Slide Deck only available for download for IDDBA members.
Login Not a member? Sign up