Krystal serves as Vice President, Account Development for the BASES division of NielsenIQ. She has been with NielsenIQ for 17 years with a breadth of experience in strategic relationship management across the CPG, Retail, Telecom, Rx to OTC, and B2B sectors. Her background includes a blend of hands-on research, insights leadership, and business strategy consulting that allows for creative avenues to address her client’s research needs with a key focus on actionability of insights and win-win outcomes. Within the Innovation vertical, Krystal not only manages a large portfolio of global clients, she also serves as a mentor, BASES Global Leadership Team member, and leads the DE&I framework for North America - aimed at connecting Diversity, Equity & Inclusion objectives to action and accountability, evolving and enhancing the BASES culture.