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Formulation for Growth

Formulation for Growth

As health concerns like diabetes, heart disease, obesity, cancer continue to grow in the US, consumer and government focus on food formulations and ingredients continues to grow as well. This is driving a renewed focus on sodium, sugar (in particular, added sugar), and fats and specific ingredients. At the same time, while some consumers are leaning into the idea of using “food as medicine” others are leveraging supplementation for specific ailments. NielsenIQ (NIQ) will share the latest trends on how wellness is driving product formulations


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