Chris is a seasoned market and consumer research professional with over 12 years of progressive industry experience. He began his career as an entry-level analyst supporting small and emerging FMCG manufacturers and has since developed his skills to drive measurable impact for major FMCG manufacturers, including KraftHeinz.
Chris spent nearly a decade in the Dairy Industry, leading market and consumer research for industry associations such as Dairy Management, Inc., Dairy Farmers of Wisconsin, the California Milk Advisory Board, Midwest Dairy Association, and MilkPEP. His expertise also extends to working with manufacturers including Fairlife, Dairy Farmers of America, Emmi Roth, Schrieber, and more.
Passionate about thought leadership and storytelling through data, Chris excels in connecting multiple sources to uncover hidden trends in the market. His published works include "New Dairy Drivers," "Fat is Back," "The Evolving Beverage Landscape," and "The Art of Elevation."
At NIQ, Chris serves as the Vice President, Food Insights Lead, creating impactful, forward-looking pieces of thought leadership designed to help manufacturers navigate today’s retail landscape.
Chris holds a bachelor’s degree in psychology and an MBA with a concentration in operations management, both from Loyola University Chicago. Outside of his professional life, Chris has a Japanese Chin mix dog named Jolene and he loves to travel, taking every opportunity to experience a new part of the world.