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Webinars

It's an Unpredictable Business: Mattson's Product Innovation Best Practices

It's an Unpredictable Business: Mattson's Product Innovation Best Practices

Successful product innovators find the right balance between the three major pieces of the product development puzzle: Gather, Plan, and Create. During this webinar, we will outline various tips and tricks that have made Mattson a leader in the product development space for the past 45 years. Join us to learn which of our Best Practices can help you to elevate your company’s innovation process.

  • Learn how to manage key stakeholders and level set that innovation is not a straight line.
  • How to reduce future headaches by starting with the end (scale-up) in mind at the beginning of your benchtop work.
  • Recognize why it’s critical to grasp the regulatory landscape from the onset.
  • Do your homework! Understand your consumer, your competition, and your category.
  • Product development is a complex process that can be mastered with the right approach.

Recording and Slide Deck only available for download for IDDBA members.
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