Sarah Hickey is the senior director of insights and market research for Dawn Foods North America. In this role, Sarah draws on her more than 18 years of experience to successfully drive marketing insights and brand strategies for Dawn and the bakery ingredient and manufacturing industries overall.
She has built her career in the food industry, spending more than eight years at Tyson Foods elevating iconic brands such as Jimmy Dean, Ball Park and Sara Lee. While at Tyson, she drove creative strategy development and fostered new brands through applied innovation techniques.
Showing a passion for research throughout her professional life, she launched her career at Procter & Gamble, enhancing consumer understanding for global hair colors.
Sarah received her Bachelor’s degree from Michigan State University and her MBA from the University of Georgia.