Carman Allison, NielsenIQ’s VP of thought leadership for North America, is responsible for leading consumer research projects across 17+ countries. Carman constantly has his finger on the pulse of the Canadian and American markets and his industry expertise is widely relied on by manufacturers and retailers to provide insights and intelligence required to make strategic business decisions. He has over 30 years of experience consulting on consumer and retail trends and has been featured in numerous trade and news media outlets, including Grocery Business, CNN, The Wall Street Journal, Forbes and MarketWatch.