Melissa Altobelli is SVP Client Insights in Circana’s Dairy and Bakery Vertical with 25 years of CPG experience. Her expertise includes developing high performance teams, delivering actionable insights, and partnering with clients on key growth initiatives. She has many years of experience specifically working with Bakery manufacturers bringing thought leadership and innovative solutions. She also regularly participates in Bakery industry webinars and publications.
Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter.
Jonna joined Circana in 2016 and leads Circana’s Fresh Foods practice which unlocks the big data power of Circana for perishables suppliers and retailers. She spearheaded developing Circana’s Integrated Fresh solution for sales and shopper tracking across total food and beverage, in partnership with IDDBA and other industry leaders.
Jonna has talked fresh foods to outlets such as NPR and CNN and many others. She co-authors the monthly IDDBA and fresh industry articles with 210 Analytics’ Anne-Marie Roerink and was one of Progressive Grocer’s 2020 Top Women in Grocery.