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The Growing Business Case for Sustainability

The Growing Business Case for Sustainability

Consumers are increasingly looking for both sustainable and socially responsible products across the store, but is there a business case for sustainability? NielsenIQ and McKinsey & Company recently released a comprehensive report, finding sustainability and social responsibility DO indeed drive business results. However, how brands and retailers approach sustainability is very nuanced, across the size, categories, and types of claims.

Join us to discuss insights that companies might consider as they attempt to advance their sustainable and socially responsible commitments while also trying to achieve differentiated growth.


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