Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Over his three decades of growth strategy, Eddie has unlocked over $10B of incremental revenue growth and even more market capitalization.
He is a Co-Founder of Category Pirates, a top 10 Business Substack, and author of four bestselling books including Snow Leopard, The Category Design Tool Kit, The Marketer's Guide to Category Design and Superconsumers, published by the Harvard Business Review. He is the author of over 60 HBR articles and has appeared on CNBC, MSNBC and been quoted in the WSJ, NY Times, and The Economist.
Eddie is also a member of Greyspace, a leading advisory and investment firm that advises, invests, and simplifies strategy and accelerates growth for high growth companies in the New Health Economy.