Webinars

Chop Chop: The Future of Meal Prep Is Here

Home cooking is far from what it used to be. Today’s consumers are prioritizing efficiency and ease, with 50% of all at-home meals now including pre-made elements! Customers are ditching from-scratch meals in favor of fast, effortless, low-stress options.

IDDBA has partnered with Bixa, an award-winning market research company, to gain deeper insights into dairy, deli, and bakery consumers across the country.

This webinar is the first in a 4-part series highlighting the results from our latest study on convenience in shopping. We'll reveal exactly what’s driving this shift—and how brands can stay ahead.

• Are consumers looking for full meals or just shortcuts?
• Where's the sweet spot between convenience and quality?
• How can brands remove the daily stress of 'What’s for dinner?

With decision fatigue and time constraints shaping meal choices, brands that deliver smart, stress-free meal solutions will be the ones consumers turn to again and again. Don’t get left behind. This study is packed with insights you can’t afford to miss.