Webinars

The New Grocery Balancing Act

Shoppers are craving indulgence—whether upgrading prepared foods for tonight’s dinner, or slipping a decadent treat in their cart. But it’s not just about luxury, when a contingent say they seek out sustainable options…

So what exactly do “luxury” and "sustainability" mean to today’s shopper?

In this data-packed webinar, IDDBA teams up with Bixa, an award-winning market research firm, to reveal the real tradeoffs shoppers are making in the dairy, deli, and bakery aisles.

• What signals “luxury” in today’s grocery experience?
• What sparks a shopper to splurge on specialty cheese, prepared food upgrades, and bakery items?
• How do consumers really think about sustainability—and what exactly will they pay extra for?

Part of a limited series, this session dives into fresh shopper insights you won’t find anywhere else. We’ll talk about the tradeoffs shoppers are making between the practicality of price and convenience, the thrill of luxury, and their own personal values. Consumer priorities are shifting—now’s the time to get ahead and act on these trends!