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Why is Omnichannel Leadership So Urgent Today?

Why is Omnichannel Leadership So Urgent Today?

Join us for a reprise of this popular IDDBA 2023 What's in Store Live Workshop!

The landscape has shifted, over 65 % of US consumers shop online and instore, 29% of US shoppers place orders online every week. Shoppers are making less trips and trading down but spend 36% more online than they do in store. No where has this been more keenly where now 40% of online sales are now being generated by fresh departments.

Being Omnichannel ready and capable is more important than ever. In this workshop, Deena Pitzele, Partner TPG will provide tools and roadmap to enable you and your team to succeed. The workshop will share how Omni is changing how retailers and manufacturers engage and how to develop & execute Omnichannel growth plans that create engaging shopper experiences. It will feature new competencies and skill sets that are needed and how to meet the needs of the changing marketplace.


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Recording and Slide Deck only available for download for IDDBA members.
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