Deena works with both manufacturers and retailers in Private Label and Foodservice industries through expertise in strategic growth and transformation, customer development, and organizational design and requirements for market activation.
She has worked on development and commercialization of Private Label brands and proprietary products for grocery, club, limited assortment, national restaurant chain accounts and foodservice broadline distributors. Recent work includes Sam’s, Kroger, Lidl, Chipotle, Panera, Sysco, US Foods, and Markon. The work includes leadership from insight to commercialization through both a consumer and customer centric view of the business.
Prior to joining TPG, Deena held executive leadership positions in Business Transformation, Sales, and Channel Marketing in public and private companies including 10 years in operating companies in private equity. Her experience has been as a manufacturer, distributor, and retailer. The companies include General Mills, Supervalu, George Weston Limited, Glencoe Capital and Centre Partners.