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Association Overview

About Us

The International Dairy Deli Bakery Association (IDDBA) is a nonprofit trade association for food retailers, manufacturers, wholesalers, brokers, distributors, and other industry professionals.

Our membership includes more than 1,500 companies ranging from small independents to the world's largest corporations. IDDBA helps its members enhance their economic position by providing opportunities for professional dialogue, education, exchange of industry data and selling opportunities.

IDDBA produces top industry trends reports and original research, and develops training programs on marketing, merchandising, management and operations, food safety, and customer service. The IDDBA show is a vital networking event for the industry, featuring the finest in dairy, deli and bakery. The annual tradeshow attracts more than 10,000 registrants, includes more than 800 exhibiting companies, and features distinguished and internationally-recognized speakers such as business leaders, key policy makers, former presidents, celebrity chefs, and star athletes.


IDDBA was originally founded as the Wisconsin Cheese Seminar in 1964.  In response to the evolving needs and desires of the industry, the association underwent name and organizational shifts to better align to member interests. The association's name changed to the International Cheese and Deli Association in 1980 and the International Dairy-Deli Association in 1985 before assuming the current name in 1991. In 1988, the annual seminar and exposition was named Dairy-Deli-Bake and is now called the IDDBA show or IDDBA with the current year. Our ability to evolve reflects our commitment to the retailers, distributors, brokers, manufacturers and others in the industry who have joined together to share their knowledge, ideas and talents.

IDDBA's 60th Year


Our mission is to expand our leadership role in promoting the growth and development of dairy, deli, and bakery sales in the food industry.


Our vision is to be the essential resource for relevant information and services which add value across all food channels for the dairy, deli, and bakery categories.

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