Integrated Fresh: Circana Unify+ for IDDBA

U.S. Retail Sales Trends: Circana Unify+ for IDDBA

IDDBA partners with Circana to provide members with a powerful, dynamic online reporting platform delivering U.S. retail sales insights derived from the largest and most comprehensive point‑of‑sale data set. Powered by the Integrated Fresh product hierarchy, developed in partnership with IDDBA, the platform combines all items, including fresh random-weight, to accurately reflect department‑ and category‑level performance across Dairy, Deli, and Bakery. Connected directly to Circana’s live retail POS database, the Circana Unify for IDDBA portal offers interactive, visual reporting, including trend analysis, category dynamics, and flavor heatmaps, making it an ideal complement to the market measurement tools your company already uses.

Get started now. Your IDDBA login grants you access to Circana Unify+ for IDDBA reporting to explore real‑time category insights and uncover your next growth opportunity.