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39 S5E1 Good vs Great Crafting a Better Pretzel

Crafting a Better Pretzel with John Stefanik

Heather Prach, John Stefanik, Kat Shanahan

What’s in Store

Good vs. Great: Crafting a Better Pretzel with John Stefanik (Vice President, Sales and Marketing, Ditsch USA)

In this episode of Fresh Take with IDDBA (What’s in Store), Heather Prach, VP of Education and Industry Relations at IDDBA, sits down with John Stefanik, VP of Sales & Marketing at Ditsch USA, for a lively conversation about pretzel craft, category innovation, and what’s next for bakery.