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In this What's in Store episode of Fresh Take with IDDBA, Kat Shanahan talks with Abby Despins, IDDBA’s new Vice President of Education and Industry Relations, about her path from manufacturer-side leadership into her new role at the association and what she hopes to build for members in the months ahead.

Abby shares how years in dairy, including leadership roles at Emmi Roth and Dairy Farmers of Wisconsin (formerly the Wisconsin Milk Marketing Board), shaped her perspective on what manufacturers, retailers, and attendees need most from IDDBA. She discusses the value of stronger connections across dairy, deli, and bakery, why practical and relevant education matters more than ever, and how What’s in Store Live is helping bring those categories together around trends at #IDDBA2026.

The conversation also explores the attendee experience itself, from Monday Night Party advice and show-floor survival tips to simple habits that help people capture ideas, make meaningful connections, and turn inspiration into action after the show. Looking ahead, Abby shares her goals for strengthening education beyond the show, opening more direct channels for member feedback, and building deeper connections across the full breadth of the IDDBA community.

We think you’ll come away with a strong introduction to Abby’s perspective, her priorities for the Education team, and practical ideas for getting the most from the #IDDBA2026 experience.

Registration is open now, and we'll see you in Orlando, June 7–9. To learn more about the show, book your hotel, sign up for updates, and register, visit IDDBA’s website: https://www.iddba.org/register.

Learn more about What's in Store Live: https://www.iddba.org/iddba-show/programs/whats-in-store-live.

To learn more about IDDBA and becoming a member, head here: https://www.iddba.org/membership/join-iddba/membership.

Speaker Bios

Abby Despins

VP of Education & Industry Relations

Abby Despins

Kat Shanahan

VP of Marketing & Membership

Kat-Shanahan

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