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What's in Store

What is What's in Store?

From an organization you trust, comes the resource you can depend on for the information you need. What’s in Store is IDDBA's premier data and trends publication, featuring exclusive point-of-sale data powered in partnership with Integrated Fresh and supported by articles from industry leaders. Updates every month!

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From an organization you trust, comes the resource you can depend on for the information you need. Data is constantly changing; your go-to resource should too. Delve in and experience:

Gain access to What's in Store 2026 today!
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Your Trusted Source for Evolving Data:

  • Monthly and quarterly updates.

  • Interactive user experience.

  • Increased accessibility.

  • Advanced features including bookmarking, highlighting, notes, and more!

Member Contact or Purchaser Access:

  • If you are employed by an IDDBA Member company, you have been granted complimentary access via your IDDBA.org login credentials. (Unsure if you have credentials? Click "Login" at the top of this page and scroll down to "Do you need help signing into our site?")

  • If you do not yet have IDDBA.org login credentials, please create a new user account by clicking "Login" at the top of this page, and then "Create New User Account."

  • If you are unsure whether your company is currently an IDDBA member, please click "Check Company Membership".

If any questions, please contact education@iddba.org, or click "Request Help" if have any questions.


Guiding Trends Whitepapers

IDDBA’s Guiding Trends, a long valued resource to member companies and throughout the industry, have been expanded to include whitepapers from Bixa. Each document provides practical, data-backed guidance to help members apply the trends directly to their merchandising, messaging, and product development strategies.

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