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Today’s consumers are redefining what it means to “cook at home.” Busy lifestyles, budget pressures, and shifting meal expectations have fueled the rise of hybrid meals—where store-bought deli components meet a dash of home prep. Think rotisserie chicken transformed into tacos, pasta salads upgraded with fresh greens, or pre-made sauces used to finish a homemade entrée. This session explores how the deli department can become a partner in everyday meal creation by offering versatile, high-quality components that empower consumers to feel both resourceful and proud. We’ll unpack the psychology behind this “semi-scratch satisfaction,” highlight the flavor profiles and product types that best support it, and share how cross-merchandising and labeling can inspire easy assembly. Hybrid meals aren’t a shortcut—they’re a new form of modern cooking.

Learning Objectives:

  • Understand Hybrid Cooking Behaviors: Learn why consumers are blending deli convenience with at-home customization to feel in control of meals.

  • Identify Winning Components: Discover which deli sides, sauces, and proteins naturally lend themselves to versatile hybrid meal creation.

  • Inspire and Educate Shoppers: Explore packaging, signage, and pairing strategies that position deli items as the heroes of modern “home cooking.”

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Speaker Bios

Suzy Badaracco

President of Culinary Tides, Inc.

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