NIQ Quarterly Report: The ROI of Packaging Design: What Award-Winning Brands Do Differently

Suzy Badaracco

From croissants to cookies, focaccia to muffins, bakery is no longer just about indulgence—it’s about emotion. Both sweet and savory bakery items have evolved into powerful emotional experiences that deliver comfort, nostalgia, joy, and calm during uncertain times. Consumers now turn to bakery not simply for flavor, but for how it makes them feel—a warm roll can ground them, a spiced loaf can spark memory, and a flaky pastry can bring a moment of joy.

Jonna Parker

Join Circana for a quarterly series exploring how IDDBA’s Guiding Trends are manifesting themselves in retail and beyond. Circana will provide the latest shopper, sales, and consumption performance trends for the period on Dairy, Deli, and Bakery as well as an in-depth look at how IDDBA's Guiding Trends are shaping up in 2026. This webinar will go deeper and wider than the monthly article series touching well beyond retail sales and is sure to become a must-see for any retail decision-maker; deli, dairy, or bakery brand; or supplier.

Sarah Weise

It’s 6:15pm.

You’re tired, the kids are hungry, and you’re staring into the fridge.

Adam Brohimer, Eric Le Blanc

Fresh departments can make costly mistakes when it comes to data and insights—either not investing enough or failing to get full value from what they spend. This webinar series helps fresh suppliers and retailers evaluate their data and insights investments, identify opportunities to improve, and get a stronger ROI.