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Fresh departments are notorious for making two opposite—but equally costly—mistakes with data and insights. Some companies don’t invest at all, and lose money by operating without the best information to guide decisions. Others do invest, but allocate dollars inefficiently, fail to extract full value, and end up disappointed with their return. In both cases, the outcome is the same: money is being left on the table.

At Perimeter Insights, we believe a simple truth: If you’re happy with the results you’re getting, keep doing what you’re doing. If you’re not, you deserve better—and should make changes.

This series is designed to help Fresh suppliers and retailers evaluate what they’re getting for their data and insights spend—and more importantly, how to get a fair return on that investment.

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Speaker Bios

Eric Le Blanc

Perimeter Insights

Principal and Co-founder

Eric-Le-Blanc

Adam Brohimer

Perimeter Insights

President & Co-founder

Adam-Brohimer

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